PHOTOS BY HIGHSNOBIETY
Havaianas linked with Reality To Idea on a collection of beach-side essentials. The partnership sees our signature black-and-white aesthetic to two styles of Havaianas flip-flops — the Top and the Tradi Zori — a t-shirt, socks, and a towel.
The pop-up was a continuation both of the collection’s aesthetic and its spirit. A huge life-size palm tree adorned the store’s facade and stepping inside took you into a (very Instagram-able) beachside scene with a Reality To Idea twist. Palm trees and surfboards peeled away from walls painted with clouds and an ocean sunset, a beach towel in the sand decorated the floor, and beach balls carrying both brands’ logos floated through space to a summery soundtrack curated by the design studio. The pop-up offered LA locals the chance to check out the full collection in person.
ARTICLE BY HIGHSNOBIETY